The Jewish Community Center is more than just your neighborhood gym. And it’s more than just a community center. The JCL promotes an active local community through local events and a slew of recreational activities. Whether you want to take the latest group fitness class, see local actors perform or go on a mission trip to Israel, the JCL has you covered.
We met with about 25 people from all departments within the organization to get their feedback on how they interacted with the site. They shared with us their struggles and problems they were currently experiencing with the site and talked with us about how we could make their job easier.
Because the JCL is a massive organization, it has a massive amount of web content. It was our job to provide a solution for them that organized the content in a relevant, positive user experience. We decided that the best way to do this was to rearrange the content into three distinct sections: JCC, Federation and Community. We found that most pieces of the puzzle fell into one of these three sections. The primary goals for the site were also organized according to these three types of users: membership, donations, and readership.
It was a priority to give each piece of the organization a space to promote whatever happenings were going on. We accomplished this by having customizable widgets with calls to action on each section’s landing page. A mobile-friendly design provided an easier viewing experience for every type of user, dynamic content and a fresh look!Learn more about our process
Since the visual language was number one, colors were to come secondarily in the design. The purpose of color was organization. We wanted to allow color to aide in orienting the user to the landscape of the website.