4 AI Resources To Add To Your UX Design Toolbox

By:Morgan Plappert on 7/18/2023

These AI-powered tools can help you streamline your workflow and empower you to take your designs to the next level.

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Reel Stories: A Photography Project Exploring Inclusivity in Fishing

By: Zoe Cope on 7/14/2023

Find out how we captured diverse fishing experiences across Florida and Kentucky with a mighty team of five.

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Creating a Design System in Figma

By:Morgan Plappert on 6/12/2023

A guide to designing for scalability, flexibility, automation, cohesion, and every other positive, time-saving adjective you can think of.

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Branding Behind the Scenes

By: Ajla Bedzetovic on 1/30/2023

A well positioned company is not afraid of their competition. You understand what makes you unique in the market.

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Why Your Brand Deserves a Concept

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

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Positioning Your Company for Differentiation

By:Jason Clark on 5/26/2022

A well-positioned company is not afraid of its competition because they understand what makes them unique in the market. Learn the top six ways to successfully position your company.

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Email
Email @ 50: Retrospective + The Future of Email
Email @ 50: Retrospective + The Future of Email

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

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Email
Email @ 50: The Art of Email Design
Email @ 50: The Art of Email Design

By:Morgan Plappert on 8/6/2021

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

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Graphic Design
The best things in life are free… Except for good type.
The best things in life are free… Except for good type.

By: Mitch Wiesen on 5/17/2021

Why you should budget for typefaces in your next creative project.

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Critique Etiquette

By: Ashley Trommler on 2/4/2021

A quick guide for giving constructive feedback.

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Video
OBS Studio Tips & Tricks: Super Cool Webcam Options
OBS Studio Tips & Tricks: Super Cool Webcam Options

By:Jason Clark on 1/5/2021

OBS Studio is an open-source, live streaming application that allows you to integrate graphics, videos, multiple camera sources, text, and more into its viewport, and more importantly, use that viewport as a webcam source.

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Looking Inward to Move Forward: The VIA Rebrand

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

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Why Rebrand? A VIA Studio Panel Discussion

By:Ben Wilson on 10/16/2020

Agencies often advise their clients that a rebrand or a "refresh" of their current brand is in order. But why? Check out our panel discussion on the topic!

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Design Templates

By: Ashley Trommler on 9/15/2020

Associate Creative Director Ashley Trommler provides you a structured look at how you can design templates that work for your clients, but keep the brand intact.

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How to Make Your New Photos Look Vintage

By: Mitch Wiesen on 9/1/2020

Mitch Wiesen provides some tips to give your photos a bit of depth through artificial aging.

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10 essential UX best practices to keep in your tool-box

By:Morgan Plappert on 8/5/2020

"User Experience" it's more than just a buzz word. Let me tell you why ...

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The Importance of Brand Guidelines

By: Ashley Trommler on 7/14/2020

Behind every successful brand sits a strong set of guidelines.

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Wireframing vs. Prototyping and Everything In-Between

By:Morgan Plappert on 7/14/2020

Prototyping demonstrates ideas, and baking prototyping into your workflow can begin to shift the way you think and approach design problems as a whole.

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User Experience
Favorite UX Resources for Prototyping
Favorite UX Resources for Prototyping

By:Morgan Plappert on 2/24/2020

The pros and cons, ins and outs of the top prototyping tools out on the market right now.

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Handlettering

By: Mitch Wiesen on 2/11/2020

8 Hand Letterers You Should Follow, Like, Yesterday

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The Fold: Above or Below?

By:Morgan Plappert on 1/31/2020

Let's take a look at the much debated concept of "the fold" from a user experience, design and strategy perspective.

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Thoughtful Branding

By: Ashley Trommler on 12/13/2019

What inspires me? This is a loaded question with so many possible answers. For the sake of a professional blog entry for my workplace, let’s take this route: Good Branding. I usually start my morning with an iced coffee in one hand while the other scroll...

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Top Web Design Trends 2019

By: Mitch Wiesen on 9/27/2019

This year we've gone off the grid, broken the rules, and all-around gotten a little more playful.

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Trustworthiness in Design

By: Emilee Dover on 7/10/2019

Establishing trust with your users is a lot like dating. If you're wanting to make a lasting connection, you must climb up the trust pyramid.

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Design Systems

By: Ann Wood on 7/5/2019

Some big take-aways on the importance of design systems

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