Branding at VIA Studio is two components: Brand Strategy and Brand Identity. Brand Strategy is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. Brand Identity is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding: Blog Posts

Branding Behind the Scenes
Branding Behind the Scenes

By: Ajla Bedzetovic

A well positioned company is not afraid of their competition. You understand what makes you unique in the market.

Read More »
Why Your Brand Deserves a Concept
Why Your Brand Deserves a Concept

By: Jason Clark

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

Read More »