“Content is the new advertising!” (say the people who get paid to generate content). It’s true to some extent. Brands need to interact with their audience, and obviously the most useful way is to give them content that they appreciate. This is also good in telling Google you actually care about your audience. You should.
From the blog
Search is hard Look, sometimes it’s enough to slap Google Custom Search onto a website and call it a day. For simple content sites where you just need the basics, that can be the easiest way to go about it. … See The Rest
Are emojis reverting us back to a iconographical society? See The Rest
There is a lot of confusion around Google+ and its importance. This post should set you straight. See The Rest