The outward expression of your company is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.
From the blog
Learning about crafting brand stories through a design hero See The Rest
Some big take-aways on the importance of design systems See The Rest
The notion of there being a box around an experience might be archaic, but there is still something about first impressions. See The Rest