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Elements of Logo Design

Typography, shape, and color are a few of the elements to consider when crafting your logo design as a part of the overall brand identity. At VIA, we pride our work on bridging the gap between a user’s experience with the brand and the story the brand needs to tell. See The Rest

These icons are garbage

Even if you are not familiar with Susan Kare’s name, you are familiar with her work. She is responsible for designing many legendary icons and has a unique perspective on the balance of art and usability. Historically, people used symbols … See The Rest

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