Alec Robertson

Senior Front End Developer

Alec Roberston is a Senior Front End Developer who sits at the intersection of the technical and the creative. A natural communicator and collaborator, you’ll find him translating the designs and user flows from our Creative and Strategy teams into fully-realized web experiences. To build these, he’s mastered Wordpress, React, and SVG animation - with yet more amazing new skills on the horizon.

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Journal Entries

Your Website's Performance Could Be Costing Time and Money
Your Website's Performance Could Be Costing Time and Money

By: Alec Robertson

A poor-performing website can impact your customer’s experience with your brand. It can reduce conversion rates, affect the perception of your brand, and even cost your customers time and money. Learn how to ensure your website is performing to its full potential, the benefits of a performant website for your business and customers, and a case study illustrating the effectiveness of this work.

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Developing the New via.studio
Developing the New via.studio

By: Alec Robertson

A deep dive into creating a fast, user-focused experience on the latest web technology stack for the new via.studio website.

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What's the JAMstack?
What's the JAMstack?

By: Alec Robertson

As a front-end developer in 2020, it is time that I fulfill the FEDeral mandate that I publish words regarding the JAMStack. If you follow too many developers on Twitter, it’s likely you’ve heard about the Next Big Thing in web development, but I’d like to put this trend (fad? movement?) into context to better understand what’s truly new about this approach and whether it’s worth using.

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Building a Wordpress Theme with Timber
Building a Wordpress Theme with Timber

By: Alec Robertson

Timber is a plugin that allows Wordpress to render files written with Twig, a PHP template engine. We built a recent project with it and found that it greatly simplified the theme-building experience. Let's dig into why Timber is so useful for building Wordpress sites and how you can get started with it.

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Organizing Web Styling
Organizing Web Styling

By: Alec Robertson

An overview of different approaches to organizing CSS.

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