Web Design Produces Positive Impressions

Professional web design is critical to gaining the trust of your website users. First impressions are created in the first few seconds a visitor spends on your website. This is all the time your business has to convey the image you are trying to build. If your site performs poorly, is hard to navigate, or is confusing with its imagery, trust in your product or service is instantly undermined. Effective web design incorporates many elements into its success:

Information Architecture

An intuitive, well-designed website will quickly guide users to their goals. A complex and confusing hierarchy makes finding needed information frustrating and difficult.

Navigation

A navigation system should guide visitors easily through all levels of a website. Employing navigation standards can drastically improve usability performance.

Functionality

Everything on a website has to work. If a visitor clicks on a link they want to be delivered where they expected without providing errors to non-standard browsers, alternative operating systems or uninformed users (who often don’t know what/where to click).

Accessibility

Accessibility refers primarily to the technical ability of users to access and move through your site, making sure that content is accessible and visible in all browsers and without special actions.

Content

The usability of content itself is often overlooked, but its importance cannot be overstated. The descriptive nature of headlines, accuracy of information and the quality of content all factor into a site’s ability to influence visitors.

These are just a few factors necessary to successful web design. When choosing a developer for your website, VIA is a full service web design company. Please contact us to discuss your ideas.