Analytics drive future marketing and development goals
VIA Studio is committed to being stewards of your budget. Gone are the days of guessing what tactics should be next: analytics on how your web-based tools are performing drive future development goals. Over time, your website will provide valuable information on who is using your website, how they are using it and what areas need improvement. By assessing the analytic data you can gain insights on what your audience is looking for and how you can serve them better.
(11/09 – 4/10 vs. 11/08 – 4/09)
In this graph, the blue line represents all traffic from 11/09-4/10 while the green line represents traffic for the same period from the year prior showing marked improvement in overall number of visitors in year 2.
Benchmarks like the introduction of new tools and service lines or the beginning and end of marketing campaigns are fully tracked and available for analysis. Our knowledgeable analytics team can dissect the data to clearly identify successes, failures and areas that need improvement. Building your website with specific user goals in mind helps us track the specific successes and failures of a site.
This image shows a marked decrease in Exit Rate- the frequency of time it take a user to end engagement with a tool- a positive statistic that coincides with the launch of the redesigned Physician Directory tool on floydmemorial.com.
This is one of the most important metrics on your website. It’s how we track the effectiveness of your website from a usability and marketing perspective. It indicates that users are doing what we want them to do.
Comprehensive reporting each quarter will clearly define the value of the web based services you are providing and over time, will aid in the visualization of the overall health of the endeavor. Adequate time for analytics review is strongly recommended as part of any ongoing web program.