87% Of The People Surveyed Said They Research Products Online Before Buying Them

You want these people to visit your website, but how do you get them there? One answer is Search Engine Optimization or SEO for short. 

SEO makes your website attractive to search engines like Google, Yahoo, and MSN, making you easy to find.

Search Engine Marketing Represents 40% Of Online Advertising And It’s Growing

 VIA uses an “organic” or “natural” method of search engine optimization. We build everything we do around accessibility, usability, current web standards, and our own best practices.  Search engines are blind and deaf.  VIA  identifies the most popular words and phrases people are using to find a product or service similar to yours and then builds your website content around these keywords and phrases to increase market traffic and search engine compatibility. 

Data collected in the 90 days after your site is launched will be used to review site traffic and search engine activity, providing concrete, tangible information that allows us to make informed decisions regarding the management of your website.  

We caution all of our new clients — search engine marketing  is not an easy or short term process. It is an ongoing, iterative process which requires all of our skill paired with our clients’  market knowledge to accomplish. By working together and allowing the right amount of time for the process to grow, we will be successful. 

VIA offers an entire array of  SEO services to ensure that once internet traffic arrives, internet users will find your website easy to use and navigate.

To Make Sure Our Clients Receive Search Engine Traffic, VIA Employs A Unique System Called RADAR: 

Research:  We work with our clients to determine the most effective and most desired combination of keywords. We study competitor’s websites to discover what they are doing with their search engine efforts and then maximize our efforts to increase traffic comparatively. 

Analyze:  We study the traffic potential of each keyword and keyword phrase. Words have power, and the traffic pulling value of each can be compared to find the best way to maximize a search situation in your favor. 

Decide:  We use the keywords and keyword phrases by incorporating them into website title, description, meta and alt tags. 

Act:  We include the keyword and keyword phrases into the site copy and content giving value to headlines, subheads, and body copy usage. Continuous follow up provides updates to the search engines to keep key words and phrases relevant.

Review:  Were we right? Did it work? What did we do wrong? What can we improve? 

The Web is always changing. What works today may not work tomorrow. RADAR is an ongoing process that works for you.

 

Contact us to find out more.