Elements from: ‘Technology’

Five Ways PPC Ads Can Boost Conversions

27 January 2012 by Brandon Clay

Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings –  it can be difficult to keep everything in good order. Despite the complexity, a PPC account  like Google AdWords or Microsoft AdCenter should have one overarching goal: to increase relevant conversions [...]

Announcing the Small Business Shamen Conference!

09 January 2012 by Jason Clark

Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is. A quick overview. The Small Business Shamen is a day [...]

“Your Website is Ugly”- National Marketing for the Arts Conference

14 November 2011 by Kim Clark

It is a great pleasure to get to speak before such a curious and engaged audience. I spoke on content management and strategy. Organizations are often at a loss as to what to do and how to implement. Hopefully we helped clarify some processes and to stimulate some conversations!

“Just Syndrome”

15 October 2011 by Jason Clark

There’s a peculiar thing people do, both inside our office and outside. Actually it occurs in all aspects of life, but we see it most at work, well, because we work a lot. It’s a common way that people phrase requests. Have you heard something like this? “It should just take a couple minutes to [...]

Introduction to Responsive Design

10 October 2011 by Shawn Coots

After reading Jason’s series of articles regarding Marketing for Mobile, I thought I’d add to the discussion. My favorite web geek topic as of late is Responsive Web Design. It allows you to create a mobile-ready version of your website, without needing to build separate content. With a large portion of the world now browsing the web via smart phones and post-pc tablets, it’s almost a no-brainer to offer mobile viewing experiences.

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