Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings –  it can be difficult to keep everything in good order. Despite the complexity, a PPC account  like Google AdWords or Microsoft AdCenter should have one overarching goal: to increase relevant conversions [...]

Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is. A quick overview. The Small Business Shamen is a day [...]

It is a great pleasure to get to speak before such a curious and engaged audience. I spoke on content management and strategy. Organizations are often at a loss as to what to do and how to implement. Hopefully we helped clarify some processes and to stimulate some conversations!

There’s a peculiar thing people do, both inside our office and outside. Actually it occurs in all aspects of life, but we see it most at work, well, because we work a lot. It’s a common way that people phrase requests. Have you heard something like this? “It should just take a couple minutes to [...]

After reading Jason’s series of articles regarding Marketing for Mobile, I thought I’d add to the discussion. My favorite web geek topic as of late is Responsive Web Design. It allows you to create a mobile-ready version of your website, without needing to build separate content. With a large portion of the world now browsing the web via smart phones and post-pc tablets, it’s almost a no-brainer to offer mobile viewing experiences.