Some of the VIA Studio team is currently at SXSW Interactive. It’s been an inspiring few days, with one more left to go. Hopefully there will be some goodness to share when we get back, but as we enjoy a beer on the back porch of our rented house with the AC Entertainment/Forecastle Festival friends [...]

Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings –  it can be difficult to keep everything in good order. Despite the complexity, a PPC account  like Google AdWords or Microsoft AdCenter should have one overarching goal: to increase relevant conversions [...]

Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is. A quick overview. The Small Business Shamen is a day [...]

It is a great pleasure to get to speak before such a curious and engaged audience. I spoke on content management and strategy. Organizations are often at a loss as to what to do and how to implement. Hopefully we helped clarify some processes and to stimulate some conversations!

There’s a peculiar thing people do, both inside our office and outside. Actually it occurs in all aspects of life, but we see it most at work, well, because we work a lot. It’s a common way that people phrase requests. Have you heard something like this? “It should just take a couple minutes to [...]