I will be giving a my second presentation of “Marketing for Mobile: Why You Need To and How To Begin” to the Lexington Ad Club and Bluegrass Tourism Marketing Association on August 24. Check their sites or Twitter accounts for registration information. The last presentation here in Louisville sold out, so be sure to register [...]

Today we announce the hire of Julie Garrison as Vice President of Marketing and Sales for VIA Studio. Garrison comes to VIA from Floyd Memorial Hospital & Health Services in New Albany, Indiana where she was the Director of Marketing & Public Relations for 10 years. She is a graduate of Indiana University and earned [...]

A solid marketing approach in the Web 2.0 world includes an integrated experience. Designs for print need to work on the web to further the brand identity, TV and radio spots need to improve on and re-iterate a message that exists both in print and on the web

Actors Theatre of Louisville today announced that they have engaged the expertise of local online communication and branding experts, VIA Studio. VIA secured the bid following a search, initiated by Actors Theatre, for a company to drive the re-imaging of their existing sites aligning it with current visual branding and address consumer demand for interactivity, including increased integration of social and rich media content.

Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time. Lots of time. Time that could be spent napping. We don’t want to take too much time so where do we start? Some of the key points we look into: What [...]