Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time. Lots of time. Time that could be spent napping. We don't want to take too much time so where do we start? Some of the key points we look into:

• What are competitive sites doing? Is it working? What keywords are they targeting?
• What are the relative traffic...
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So we have completed a technical audit and we have come up with a long list of things that need to be done. What happens now? Depending on your website and on your business goals, the road can get rocky from here. Generally, we recommend a dedicated amount of time each month be spent on research into content management strategy, implementation and technical maintenance, all geared towards reaching pre-defined goals. It...

Once we have identified and itemized the technical issues with a solid Technical Audit, the process of prioritizing actionable items begins. This is where the process gets tricky and often falls apart.  More than a few clients have taken the ball and run off into the wild, failing to implement any of the SEO suggestions so painstakingly identified by my people. A year later, the same clients are back...

Lying in my Tower of Power, I have an excellent view of the work floor at VIA. From this position of dominance, I can easily see and hear what all of my minions are doing, and when they aren't surfing facebook, they look like they are actually getting things done. One of the most important but time consuming tasks these folks undertake is the SEO Technical Audit. This process is the first, most logical...