The Big Secret: It's All About User Experience

The topic of search engine optimization is all the rage right now and lots of people call VIA Studio because they would like to improve their sites' ranking in the search engines. Even more people call because they are looking for guidance through the technical jargon, and are confusing Search Engine Optimization with Search Engine Marketing. This is a different...

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Over the next few months I'll be expounding on the finer points of the search engine optimization process here at VIA. Stay tuned for discussions that promise to be both not boring and informative. Also, I'll be purring. That said, lets start off slow and easy, so we don't over-do it.

SEO stands for Search Engine Optimization.

Duh. So what does this mean? SEO is actually part of a bigger group of services...

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So the Super Bowl has come and gone. Kudos to the Saints for giving New Orleans even more reason to party! The media landscape was fascinating this year. Anyone interested in advertising should pay very close attention. I'm sure we'll draw our own conclusions, but I would guess that this year marks a big turning point for television advertising. Continue Reading

It's your web browser. Pretty soon, most everything you do on your computer will be through a web browser (if you don't already). Phones are a little further behind, but they're on the way as well. It's important that you know which browser you use and that you have a choice.

Why is it important?

1. Speed There are noticeable differences in the speed of various web browsers...

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Let's define our roles and start enjoying our jobs again.

In our daily dealings we run into scenarios where Marketing and IT departments disagree about how online projects should be handled. Often, it is the reason VIA Studio is contracted. We find that this situation arises because the lines have been blurred...

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