Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings –  it can be difficult to keep everything in good order. Despite the complexity, a PPC account  like Google AdWords or Microsoft AdCenter should have one overarching goal: to increase relevant conversions [...]

Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is. A quick overview. The Small Business Shamen is a day [...]

“You know, Google’s kinda 5 minutes ago, right? It uses a targeted algorithm to aggregate content without getting tripped up by that sneaky SEO bullshit.” Meet Elliot. A fake search engine dreamed up by the writers of the Showtime series Dexter. Although we complain about the writing on Dexter quite a bit, for some reason [...]

Mobile Marketing Tactics & Barriers to Entry This is the second in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. In my last post on Mobile Marketing, I discussed why you need to and [...]

Why you need to, and how to get started This is the first in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. Hopefully I’m preaching to the choir with anyone involved in the web [...]