It was bad enough when Starbucks introduced their "VIA" coffee, but this hits even closer to home. I haven't seen a version of this logo since the June press releases, so hopefully someone realized the error of their ways. Has anyone seen this application in action? Are they still using this logo? Is imitation the most sincere form of flattery in this instance? Continue Reading

I've always been a fan of Sprite's branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I'm not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the "burst" and the lemon-lime squashing the letterforms. Continue Reading

Mikato Restaurant is a new Japanese Steak and Sushi Restaurant opening in the location that was the old Napa River Grille. We've been hard at work on their Logo and visual identity, and I'm very happy with the product so far. My only regret is that we won't be able to use all of our ideas! Here are some sketches: Continue Reading