I’ve always been a fan of Sprite’s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I’m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I [...]

From all of us here at VIA, we’d like to wish everyone a happy and safe holiday season.

I’m proud to announce that we have won 5 awards from the Louisville Graphic Design Association. 2008 has been a great year for us, and we’re happy to receive recognition from our peers for the graphic design, web design, and programming work we do. Without further ado, here are the pieces that won: VIA Studio [...]

While we pride ourselves here at VIA for really good web design, sometimes it’s nice to revisit work we’ve already completed. Having a room full of opinionated designers and usability-geeks, it’s inevitable that when we finish a web design, we immediately think of six thousand ways to make it better. Not that we didn’t do [...]

I’ve been wanting to write for awhile about how well done the Barack Obama campaign was at branding, web design, and overall graphic design. They just nailed it in all respects. I haven’t seen it written anywhere, but I’m sure this consistency and visual appeal helped them in the election. How could it have not? [...]