No matter how much outside inspiration I try to gather when doing the design aspect of my job, in the end I always feel like the design just happens. Things seem to come together when my files are a complete mess & I've got 50 or more layers of crap that I'm not using. As a bit of background on the method that we've found works best for us here at VIA, I'll present to you my workflow when we sign on a new client.
I've always been a fan of Sprite's branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I'm not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the "burst" and the lemon-lime squashing the letterforms.
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From all of us here at VIA, we'd like to wish everyone a happy and safe holiday season. Hopefully by now, all of our friends and clients have received their holiday card from us, but in case we missed you, here are our designs for the card. Initially we were going to create ornaments with the first image you see here. Unfortunately, it seems like the project before ours, the trophies for the Louisville Graphic Design...
Continue ReadingI'm proud to announce that we have won 5 awards from the Louisville Graphic Design Association. 2008 has been a great year for us, and we're happy to receive recognition from our peers for the graphic design, web design, and programming work we do. Without further ado, here are the pieces that won:
While we pride ourselves here at VIA for really good web design, sometimes it's nice to revisit work we've already completed. Having a room full of opinionated designers and usability-geeks, it's inevitable that when we finish a web design, we immediately think of six thousand ways to make it better. Not that we didn't do a great job the first time around...
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