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	<title>VIA Studio &#187; Logo</title>
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	<link>http://viastudio.com</link>
	<description>Leave The Magic To Us</description>
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		<title>New2Lou Logo Design Unveiled!</title>
		<link>http://viastudio.com/2011/12/15/new2lou-logo-design-unveiled/</link>
		<comments>http://viastudio.com/2011/12/15/new2lou-logo-design-unveiled/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:48:28 +0000</pubDate>
		<dc:creator>Jason Clark</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[graphic-design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[tshirt]]></category>

		<guid isPermaLink="false">http://viastudio.com/?p=2751</guid>
		<description><![CDATA[Today we are happy to announce the unveiling of our logo design for New2Lou. We&#8217;ve been working with the organization for awhile now on their Brand Strategy, Identity, and Web Design. The first labor of love is finally released! We&#8217;ve had to sit on unveiling this one, because New2Lou unveiled the logo last night at [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2754" title="New2Lou Logo Design" src="http://viastudio.com/wp-content/uploads/2011/12/n2l-logo-design-1.jpg" alt="New2Lou Logo Design" width="610" height="457" /></p>
<p>Today we are happy to announce the unveiling of our logo design for <a href="http://www.new2lou.com">New2Lou</a>. We&#8217;ve been working with the organization for awhile now on their <a href="/services/business-development/strategy/">Brand Strategy</a>, <a href="/services/creative/identity/">Identity</a>, and <a href="/services/creative/web-design/">Web Design</a>. The first labor of love is finally released! We&#8217;ve had to sit on unveiling this one, because New2Lou unveiled the logo last night at their 2 year anniversary celebration. Congrats to them!</p>
<p><img class="alignnone size-full wp-image-2753" title="New2Lou Logo Design Concepts" src="http://viastudio.com/wp-content/uploads/2011/12/n2l-logo-design-2.jpg" alt="New2Lou Logo Design Concepts" width="610" height="457" /></p>
<p>We&#8217;re working hard on the New2Lou site design, but <a href="https://www.facebook.com/groups/194790866007/">their Facebook page</a> describes their mission:</p>
<p style="padding-left: 30px;"><em>New2Lou is a social organization designed as a resource for transplants to Louisville, who are looking to meet people, try new places and get involved in Louisville. The second Wednesday of each month, New2Lou hosts a social at a local restaurant or bar, where people mingle and meet other newcomers, as well as meet locals who provide insiders’ information to make the transition to Louisville a smooth one.</em></p>
<p style="padding-left: 30px;"><em>Where can I hear free music? Best drink specials on Wednesdays? What about my haircut? Where do I get breakfast at 4 in the morning? While the group is primarily young professionals, newcomers of all ages are welcome. Come find out why people are moving to Louisville and why they can leave but almost always come back.</em></p>
<p>As fans of the city, we&#8217;re always excited to lend a hand on a project that injects energy into our social scene, so we wish New2Lou the best on it&#8217;s journey to be the welcome wagon for the city. Even if you&#8217;re Old2Lou, get involved and help welcome fresh blood!</p>
<p>Oh yeah, and buy a tshirt while you&#8217;re at it!</p>
<p><img class="alignnone size-full wp-image-2752" title="New2Lou Tshirt Design" src="http://viastudio.com/wp-content/uploads/2011/12/n2l-tshirt-design.jpg" alt="New2Lou Tshirt Design" width="610" height="457" /></p>
]]></content:encoded>
			<wfw:commentRss>http://viastudio.com/2011/12/15/new2lou-logo-design-unveiled/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kickball Opponents Beware!</title>
		<link>http://viastudio.com/2011/08/09/kickball-opponents-beware/</link>
		<comments>http://viastudio.com/2011/08/09/kickball-opponents-beware/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 20:41:59 +0000</pubDate>
		<dc:creator>Jason Clark</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Kickball]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[VIA Studio]]></category>

		<guid isPermaLink="false">http://viastudio.com/?p=2324</guid>
		<description><![CDATA[We may have lost every game our last season, but we will strike terror in the hearts of our opponents from henceforth. Note the pink chest hair. This could only be more awesome if unicorns could grow mustaches. Thanks as always to Mister Amazing himself, Matt Dobson. Now to see his art exhibit and buy [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://viastudio.com/wp-content/uploads/2011/08/logo-for-kickball.jpg" alt="Logo Design for VIA Unicorns" title="Logo Design" width="610" height="707" class="alignnone size-full wp-image-2325" /></p>
<p>We may have lost every game our last season, but we will strike terror in the hearts of our opponents from henceforth. Note the pink chest hair. This could only be more awesome if unicorns could grow mustaches.</p>
<p>Thanks as always to Mister Amazing himself, <a href="http://mattdobson.com">Matt Dobson</a>. Now to <a href="http://www.the930.org/2011/06/21/stirring-art-by-denise-burge-matt-dobson-and-dominic-guarnaschelli/">see his art exhibit</a> and buy something amazing.</p>
]]></content:encoded>
			<wfw:commentRss>http://viastudio.com/2011/08/09/kickball-opponents-beware/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turns out someone really likes our logo</title>
		<link>http://viastudio.com/2009/10/26/via-studio-logo/</link>
		<comments>http://viastudio.com/2009/10/26/via-studio-logo/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:53:35 +0000</pubDate>
		<dc:creator>Jason Clark</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[VIA Studio]]></category>

		<guid isPermaLink="false">/?p=1173</guid>
		<description><![CDATA[It was bad enough when Starbucks introduced their "VIA" coffee, but this one hits even closer to home.]]></description>
			<content:encoded><![CDATA[<p>It was bad enough when Starbucks introduced their &#8220;VIA&#8221; coffee, but this hits even closer to home. I haven&#8217;t seen a version of this logo since the June press releases, so hopefully someone realized the error of their ways. Has anyone seen this application in action? Are they still using this logo? Is imitation the most sincere form of flattery in this instance?</p>
<p><img class="alignnone size-full wp-image-1174" title="VISIO / VIA" src="/wp-content/uploads/2009/10/vizio_connected_062309.jpg" alt="VISIO / VIA" width="600" height="477" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sprite squashes their logo</title>
		<link>http://viastudio.com/2009/01/30/sprite-squashes-their-logo/</link>
		<comments>http://viastudio.com/2009/01/30/sprite-squashes-their-logo/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 14:47:29 +0000</pubDate>
		<dc:creator>Jason Clark</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">/?p=820</guid>
		<description><![CDATA[I&#8217;ve always been a fan of Sprite&#8217;s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I&#8217;m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always been a fan of Sprite&#8217;s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I&#8217;m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the &#8220;burst&#8221; and the lemon-lime squashing the letterforms.</p>
<p><img class="alignnone size-full wp-image-821" title="sprite-logos" src="/wp-content/uploads/2009/01/sprite-logos.jpg" alt="" width="470" height="195" /></p>
<p>News stolen from <a href="http://www.underconsideration.com/brandnew/archives/sprite_gets_more_sprite.php">Brand New</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://viastudio.com/2009/01/30/sprite-squashes-their-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mikato Restaurant</title>
		<link>http://viastudio.com/2008/10/22/mikato-restaurant/</link>
		<comments>http://viastudio.com/2008/10/22/mikato-restaurant/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 19:35:43 +0000</pubDate>
		<dc:creator>Jason Clark</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">/?p=624</guid>
		<description><![CDATA[Mikato Restaurant is a new Japanese Steak and Sushi Restaurant opening in the location that was the old Napa River Grille. We&#8217;ve been hard at work on their Logo and visual identity, and I&#8217;m very happy with the product so far. My only regret is that we won&#8217;t be able to use all of our [...]]]></description>
			<content:encoded><![CDATA[<p>Mikato Restaurant is a new Japanese Steak and Sushi Restaurant opening in the location that was the old Napa River Grille. We&#8217;ve been hard at work on their Logo and visual identity, and I&#8217;m very happy with the product so far. My only regret is that we won&#8217;t be able to use all of our ideas! Here are some sketches:</p>
<p><img class="alignnone size-full wp-image-625" title="mikato_blossom1" src="/wp-content/uploads/2008/10/mikato_blossom1.jpg" alt="" width="500" height="750" /></p>
<p><img class="alignnone size-full wp-image-626" title="mkto_samari1" src="/wp-content/uploads/2008/10/mkto_samari1.jpg" alt="" width="500" height="616" /></p>
<p><img class="alignnone size-full wp-image-627" title="mikato_blossom_wht1" src="/wp-content/uploads/2008/10/mikato_blossom_wht1.jpg" alt="" width="500" height="750" /></p>
<p><img class="alignnone size-full wp-image-628" title="mkto_blsm_red-black" src="/wp-content/uploads/2008/10/mkto_blsm_red-black.jpg" alt="" width="500" height="639" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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