Can you see the “H”?

I just caught this on the Under Consideration blog. Check out the full post and critique.

This is a super nice example of professionalism and creativity in health care brand identity. Kudos to the folks at Prophet for the great work.

~jason

VIA Studio was recognized for their excellence with numerous awards this year for their client work:

New2Lou | 3 Awards!:
New2Lou | GOLD | Branding Campaign
new2lou.com | GOLD | Travel & Tourism Website
new2lou.com | Silver | Responsive/Mobile Design Category

Spalding University | 2 Awards!
spalding.edu | Silver | School/University
spalding.edu | Silver | Responsive/Mobile Design Category

Highland Baptist Church
hbclouisville.org | Bronze | Responsive/Mobile Design Category

Paducah Bank
paducahbank.com | Bronze | Bank/Finance

Kudos to the team for working so hard for our clients over the past year. They’ve done exceptional work, and I’m happy that the community has chosen them to receive these awards. Great work!

~jason

About the 2012 Awards & Judging

The 11th annual, international competition saw over 1000 entries from over 25 countries around world including: including: Austria, Australia, Brazil, Belgium, Canada, China, Germany, Great Britain, Hong Kong, Ireland, Italy, Japan, Martinique, Malaysia, Mexico, Netherlands, Russia, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, Ukraine, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2012 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, online advertising, video, and more.

“The 2012 competition has, once again, raised the bar for future competitions,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “I can speak for the Judges by saying that we all were very impressed by the quality of the digital solutions by all of the entrants this year. There really seems to be a convergence of all forms of media providing rich user experiences with a renewed focus on sound marketing and design principles that clearly communicate a message. The addition of the social media integration is also highlighted in many of our winners and it is amazing how those elements are pushing the technology envelope.  Finally, it is also very encouraging to see all of the websites that are starting to be developed on a responsive framework. That is truly a sign that developers are staying on top of our changing user environments and building sites that will be optimized for whatever the device that is viewing the content.  With fierce competition from all of the categories, this year’s winners should be proud to be among the best of the best from around the world!”

The Horizon Interactive Awards holds the competition each year with the winners being announced in April. For more information visit the Horizon Interactive Awards at www.horizoninteractiveawards.com.

About the Horizon Interactive Awards

In its 11^th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from countries around the world and nearly all 50 US States.  Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

Today we’re happy to reveal our logo design for Chef Edward Lee‘s new restaurant MilkWood at Actors Theatre of Louisville. The design team here at VIA Studio has been working hard for the past few weeks to develop the identity, and I’m personally very proud of the work we’ve done. You’ll see more in the coming weeks as we finish the menu and signage.

We’ll post more pictures and a case study soon. Since the announcement has gotten so much positive feedback today on the social media channels I thought I’d get something up quick.

Thanks to Edward for the great project.

~jason

In our continuing partnership with Kentucky Youth Advocates, we decided to donate some branding design work to their event, the Step Up for Kids Conference. This event provides education and information to a variety of audiences from lawmakers to business owners about the ways they can help children in Kentucky grow up safe, healthy and ready to succeed.

The event was held last month and consisted of three main pieces: Step Up For Kids conference, a rally in Danville, and “Stepping Out for Kids: An Evening with the Arts”. We decided to experiment with graphic elements and a color palette that would allow for each of these sub-events to be represented independently, yet cohesively. In addition to providing a separate logo for each event, we also provided assets for use across various mediums– from Powerpoint/Keynote templates to print collateral to social media graphics.

Congratulations to Kentucky Youth Advocates on a wonderful event! We are currently redesigning the website for KYA, so stay tuned for more updates!

Today we are happy to announce the unveiling of our logo design for New2Lou. We’ve been working with the organization for awhile now on their Brand Strategy, Identity, and Web Design. The first labor of love is finally released! We’ve had to sit on unveiling this one, because New2Lou unveiled the logo last night at their 2 year anniversary celebration. Congrats to them!

We’re working hard on the New2Lou site design, but their Facebook page describes their mission:

New2Lou is a social organization designed as a resource for transplants to Louisville, who are looking to meet people, try new places and get involved in Louisville. The second Wednesday of each month, New2Lou hosts a social at a local restaurant or bar, where people mingle and meet other newcomers, as well as meet locals who provide insiders’ information to make the transition to Louisville a smooth one.

Where can I hear free music? Best drink specials on Wednesdays? What about my haircut? Where do I get breakfast at 4 in the morning? While the group is primarily young professionals, newcomers of all ages are welcome. Come find out why people are moving to Louisville and why they can leave but almost always come back.

As fans of the city, we’re always excited to lend a hand on a project that injects energy into our social scene, so we wish New2Lou the best on it’s journey to be the welcome wagon for the city. Even if you’re Old2Lou, get involved and help welcome fresh blood!

Oh yeah, and buy a tshirt while you’re at it!