Today we are happy to announce the unveiling of our logo design for New2Lou. We’ve been working with the organization for awhile now on their Brand Strategy, Identity, and Web Design. The first labor of love is finally released! We’ve had to sit on unveiling this one, because New2Lou unveiled the logo last night at [...]

Today we announce the hire of Julie Garrison as Vice President of Marketing and Sales for VIA Studio. Garrison comes to VIA from Floyd Memorial Hospital & Health Services in New Albany, Indiana where she was the Director of Marketing & Public Relations for 10 years. She is a graduate of Indiana University and earned [...]

A solid marketing approach in the Web 2.0 world includes an integrated experience. Designs for print need to work on the web to further the brand identity, TV and radio spots need to improve on and re-iterate a message that exists both in print and on the web

Actors Theatre of Louisville today announced that they have engaged the expertise of local online communication and branding experts, VIA Studio. VIA secured the bid following a search, initiated by Actors Theatre, for a company to drive the re-imaging of their existing sites aligning it with current visual branding and address consumer demand for interactivity, including increased integration of social and rich media content.

So the Super Bowl has come and gone. Kudos to the Saints for instilling some pride back into the city of New Orleans! The media landscape was fascinating this year. Anyone interested in advertising should pay very close attention. I’m sure we’ll draw our own conclusions, but I would guess that this year marks a big turning point for television advertising.