Case Study: Floyd Memorial Hospital & Health Services
VIA Studio rebrands Floyd Memorial Hospital & Health Services
About Floyd Memorial
Floyd Memorial Hospital and Health Services is the preferred regional health care delivery system in southern Indiana. FMHHS offers a comprehensive range of health care services and has been nationally recognized for its excellence in compassionate patient care, technical quality, cost effectiveness and enhanced community health.
VIA’s Role
FMHHS came to VIA Studio with a strong identity and a locally well known brand. Having recently launched an extensive marketing effort with commercials, billboards and newsletters, FMHHS wanted their website to reflect that strong identity and brand. We took the time to properly understand their goals and the message they wanted to relay to their stakeholders. The result is a timeless, user-focused website that blends seamlessly with their overall marketing effort.
Update: The site won an award from the Louisville Graphic Design Association’s 100 Show in December 2008.
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VIA was meticulous in their process from start to finish. We couldn’t be happier with the relationship and the end product that they delivered. We look forward to an ongoing partnership with them.
Cindy Stumler, Marketing & Public Relations Specialist,
Floyd Memorial Hospital and Health Services