Floyd Memorial Hospital

Floyd Memorial Hospital Homepage
Website Homepage

Weight Management Services Campaign

Weight Management Services Direct Mail

Event Detail Page

Event Detail Page

About Floyd Memorial

Floyd Memorial Hospital and Health Services is the preferred regional health care delivery system in southern Indiana. FMHHS offers a comprehensive range of health care services and has been nationally recognized for its excellence in compassionate patient care, technical quality, cost effectiveness and enhanced community health.

VIA’s Role

FMHHS came to VIA Studio with a strong identity and a locally well known brand. Having recently launched an extensive marketing effort with commercials, billboards and newsletters, homepageFMHHS wanted their website to reflect that strong identity and brand. We took the time to properly understand their goals and the message they wanted to relay to their stakeholders. The result is a timeless, user-focused website that blends seamlessly with their overall marketing effort. FMHHS excels at casting a broad net with their brand. By integrating their print advertising endeavors with their online marketing plans they are able to consistently provide brand awareness across all modes of communication.

Continual Improvement

Floyd Memorial Hospital prides itself on being technologically advanced. Consistent with that, the marketing team at FMMHS has been diligent at improving the content and the user experience on their website. Since the launch of the site in 2007, we have worked together to develop and launch tools that will improve the usability and usefulness of the site to users. Since the initial launch of the site in we have released improvements including an Online BillPay system, an online weight management resources system, a Physician Directory, and a series of affiliate medical group sites to assist patients in finding general practitioners and family doctors in an area near them.

FMHHS has always been proactive in generating quality content for their website and we have worked together to re-produce their bi-monthly medical publication, HealthScope, online since the launch of the site in 2007, and we have been working to improve it since.Most recently, in 2010 FMHHS branched out into Social Media, setting up a Facebook Page to acknowledge staff awards and to share career information.

Update: The site won an award from the Louisville Graphic Design Association‘s 100 Show in December 2008.

Marketing strategy that integrates branding and image across media results in measurable success.

Floyd Memorial Hospital prides itself on being technologically advanced. Consistent with that, the marketing team at FMMHS has been diligent at improving the content and the user experience on their website. Since the launch of the site in 2007, we have worked together with the Marketing Department to develop and launch tools that will improve the usability and usefulness of the site to users and designs that will help drive traffic to the website; the canonical informational resource. Since the initial launch of the site in we have released improvements including an Online BillPay system, an online weight management resources system, a Physician Directory, a web-version of their bimonthly health magazine, and a series of affiliate medical group sites to assist patients in finding general practitioners and family doctors in an area near them.

See how we did it

Services Rendered

Testimonial

VIA was meticulous in their process from start to finish. We couldn’t be happier with the relationship and the end product that they delivered.

Cindy Stumler
Marketing & Public Relations Specialist
Floyd Memorial Hospital & Health Services

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