Case Study: Essential Oil University
About Essential Oil University
Essential Oil University is a family owned corporation specializing in the wholesale and bulk resale of essential oils and other aromatic raw materials to thousands of companies worldwide. EOU is a large retailer, providing companies with the highest quality essential oils at affordable prices.
VIA’s Role
In the process of doing business, EOU has collected an enormous amount of analytical reference data. Much of this data has been compiled into the largest online chemical reference database for essential oils in the world.
VIA’s task for Essential Oil University was threefold: rebuild the EOU database, redesign the Ecommerce system, and improve site navigation and visual appearance.
The new Essential Oil University website looks as good as its product smells. Online sales have doubled since the introduction of the new site because of improved navigation and a new Ecommerce system platform, and website traffic has increased dramatically because of an advanced search engine optimization efforts.
VIA’s strategy advice led to huge sales on my site. I couldn’t be happier with the results.
Owner, Essential Oil University
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