Author Archive for Kim Clark

The Email Marketing Face-Off

20 February 2012 by Kim Clark

Email Marketing is a great way to reach a defined audience. With so many tools competing for your attention, how do you decide which product to use? Here’s a handy analysis of the most popular options. Mail Chimp is the most robust, closely followed by Campaign Monitor. Both of these products have a diverse set [...]

VIA Brings Home the Bronze from the LGDA

12 December 2011 by Kim Clark

Once again, VIA has garnered the approval of their peers. Friday 12/09/11 the Louisville Graphic Design Association held its annual 100′s Show, awarding VIA with 3 Bronze awards in the Graphic Design, Interactive Media and Print Design categories. The 100 show is an annual, juried competition that awards the top 100 pieces (or less) of [...]

“Your Website is Ugly”- National Marketing for the Arts Conference

14 November 2011 by Kim Clark

It is a great pleasure to get to speak before such a curious and engaged audience. I spoke on content management and strategy. Organizations are often at a loss as to what to do and how to implement. Hopefully we helped clarify some processes and to stimulate some conversations!

VIA Clients Win Big at the LEO’s Readers Choice Awards

22 September 2011 by Kim Clark

VIA loves its clients, and so does the rest of Louisville. Congratulations to the LEO’s Readers Choice Winners!

The World Wide Web: A Top Down Analytic View from Google

07 July 2011 by Kim Clark

Google has turned their request to use Analytic data collected by individual websites into a newsletter that provides some interesting statistics on world wide web use. Some of the finer points have been shared here.

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