Louisville-based Interactive agency is awarded contract to create website development and marketing initiatives

Louisville, KY – Actors Theatre of Louisville today announced that they have engaged the expertise of local online communication and branding experts, VIA Studio. VIA secured the bid following a search, initiated by Actors Theatre, for a company to drive the re-imaging of their existing sites aligning it with current visual branding and address consumer demand for interactivity, including increased integration of social and rich media content.

On VIA’s appointment, Marketing & Communications Director Kory Kelly said: “We are thrilled to have awarded VIA Studio this contract. We were looking for imaginative proposals that incorporated both a user-friendly interface with high functionality and that also took into account the versatility of Actors Theatre and the diversity of our programming and audiences. We were impressed with the creativity, innovation and capabilities, VIA presented to us. They demonstrated a true understanding of Actors Theatre’s unique on line and web requirements. VIA have the caliber, expertise and track record to breathe new energy into our website. We are excited and grateful of their commitment to support our on-going marketing efforts in their new role as Interactive Marketing Partners. ”

“We consider it an honor to work with a group as esteemed as Actors Theatre,” said Jason Clark, President of VIA. “We can’t wait to get to work. I have been a big fan for a long long time.”

In business since 1996, VIA is an interactive marketing and design agency led by Creative Director and President, Jason Clark and CEO, Sales & Marketing Director, Kelly McKnight. They’ve received numerous awards in local, regional and international competitions, including the prestigious AXIEM and Horizon Awards. VIA specializes in building, maintaining, and hosting websites and creating marketing and advertising programs to drive traffic to the sites they build. This includes combining traditional with new media like search engine optimization (SEO), social media, and mobile apps media.

Their client portfolio includes Stock Yards Bank, Purnell’s Sausage, Jefferson and Boone County PVAs, WhipMix, and Floyd Memorial Hospital.

Development on the website will begin shortly, with a new site tentatively due to launch in the Fall 2010. For more information about Actors Theatre, go to http://www. ActorsTheatre.org.

About Actors Theatre of Louisville

Marc Masterson, Artistic Director
Jennifer Bielstein, Managing Director

Now approaching its 47th season, Actors Theatre of Louisville, the State Theatre of Kentucky, has emerged as one of America’s most consistently innovative professional theatre companies. For over 30 years, it has been a major force in revitalizing American playwriting. Its annual Humana Festival of New American Plays is recognized as the premier event of its kind and draws producers, journalists, critics, playwrights and theatre lovers from around the world for a marathon of new works. Over 350 plays from Actors Theatre have been published, making them available to producers and readers, and creating a significant addition to the nation’s dramatic literature. Actors Theatre’s programming includes a broad range of classical and contemporary work, presenting over 500 performances each season. The company performs annually to nearly 200,000 people and is the recipient of the most prestigious awards bestowed on a regional theatre: a special Tony Award for Distinguished Achievement, the James N. Vaughan Memorial Award for Exceptional Achievement and Contribution to the Development of Professional Theatre, and the Margo Jones Award for the Encouragement of New Plays. Actors Theatre’s international appearances include performances in over 29 cities in 15 foreign countries. Currently, there are 40 books of plays and criticism from Actors Theatre in publication and circulation.